Top 5 Fashion Games in Europe: Q2 2025 Performance Overview

In the second quarter of 2025, the top five fashion games on a unified platform in Europe showcased intriguing performance trends. This analysis, based on data from Sensor Tower, highlights the weekly downloads, revenue, and active user metrics for these popular apps.

Project Makeover from Magic Tavern, Inc. experienced a consistent revenue stream, peaking at approximately $505K in the last week of June. Downloads fluctuated, with a notable peak of 124K in mid-May. Active users remained high, averaging over 1M weekly, with a peak of 1.18M in early June.

SuitU: Fashion Avatar Dress UP by Libii HK Limited saw a revenue peak of around $79K in early June. Weekly downloads were steady, reaching a high of 21.5K in mid-April. Active users hovered around 140K, with minor fluctuations throughout the quarter.

Covet Fashion: Dress Up Game from Crowdstar LLC had varied revenue, peaking at $84.5K in mid-May. Downloads were relatively low, but a notable spike to 12K occurred in mid-May. Active users saw a gradual decline from 74K to around 57K by the quarter's end.

Merge Studio: Fashion Makeover by Paxie Games recorded a revenue peak of $44.7K in late May. Downloads were consistent, with the highest at 36.5K in mid-April. Active users decreased from 183K to approximately 140K by late June.

Pocket Styler: Fashion Stars from Nordcurrent UAB maintained steady revenue, peaking at $43.6K in late March. Downloads saw a decline, with a peak of 14K in mid-April. Active users fluctuated, ending the quarter around 28K.

For more detailed insights and trends, visit Sensor Tower's platform.